Value Propositions and Tech: VHS vs Betamax

In November 2015, Sony finally announced that it would stop selling Betamax video cassettes. By this time, its battle for dominance with the rival VHS format from rival JVC was already lost. The story of the rivalry between Betamax and JVC, and how JVC eventually won, is an example of how it takes more than having the best technology to win in the market.

  1. A cool breakthrough technology, product or service
  2. A value proposition that resonates with customers
  3. A business model that is profitable and scalable
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