Simple SaaS idea that has huge potential in the market! – Shivanshu Gupta

Today in this article I will be sharing with you all a SaaS idea that will help the developer community so that apps and applications can be built much faster.

But before we start, if you have developed a SaaS or are finding problems in understanding how to market it, I’ve got the perfect book I wrote recently for you, Marketing Strategies to Grow Your SaaS”. This book will help you to take a deep dive into SaaS marketing and know how to get long-term paying customers for your SaaS, that covers all the necessary steps and strategies in depth to help you take your SaaS from scratch and get some real paying users.

Now let’s focus on the idea, To understand the concept better I’ve divided it into 4 major sections which are, Problem Statement, Solution, Target Market, and Technical Needs. Let’s dive into each of them to understand the idea.

Problem Statement 🤔

If you are a developer or if you ask anyone who is a developer, whenever they have to integrate a new technology, API, or SDK into their projects they need to understand first how the APIs work by going over the technical documents provided by the company.

Now if the documentation is fine, good developers can implement the APIs into the SaaS much faster and happier. But problems come when things are not clear and they have to go over a lot of references, technical support, Chat GPT, YouTube Videos, and many other resources one might consider. Also for every language and regular updates, developers have to keep themselves ready so things won’t break over time.

Solution 🤓

The solution that I propose is to have a single endpoint for every integration and 3rd party tool out there. The SaaS will have all the code written and APIs made for handling all kinds of functionality with the provider. Think of your SaaS as a proxy server that will act between your code and the provider. Since all the APIs and documentation will be the same there won’t be any need for the developers to start going over the documentation of the provider. You will take care of each functionality, update, and API calls that are being made.

For example, if someone wants to use Sendgrid APIs to send emails, since your SaaS already has the APIs of Sendgrid inside it, they just need to call the APIs from your SaaS. Tomorrow if they want to switch from Sendgrid to some other provider for sending emails like Postmark they can simply select the other provider from the web-based interface rather than going and changing all the code again and again.

Target Market 🛒

The target market for such a kind of SaaS is mostly developers, and the developer community likes these kinds of software, if you are providing them with something that can ease their work and save tons of time for them they will be happy to accept it. Most of the time, we developers do Copy and Paste from other projects to do our code. SaaS like this can easily help them to spin up their software or projects they are working on.

For marketing this SaaS, I would say one must go with a white-labeled licence fee. This means users would be able to clone your project purchase the license from your website and then host it at their end and use it in their projects. In this way, you don’t need to take care of the infrastructure and all the DevOps side the user will handle. Your task is just to make sure your SaaS doesn’t have bugs and can work on 98% of environments.

Technical Needs 👨‍💻

For development, I would go with Node JS as the backend and React JS as the front end. One can also select Python, Go, or even Rust as the backend languages. Points that you need to remember are,

  1. Try to add as many possible 3rd party tools in your SaaS as possible, especially the popular ones.
  2. Make sure you release regular updates and patches as the tools get updated.
  3. I know the development and code work is needed in this because of regular changes in the APIs from the vendors, but trust me most of the time the changes are small and easy to adapt.
  4. If this grows you can make your marketplace where people can come and add their apps and create APIs which later can then be added to your SaaS, something like Rapid API. In this way, you don’t have to take care of adding tools again and again.
  5. Make sure to create one click instantly or deploy on clouds like Digital Ocean, Heroku, Render, and many more. Make sure the installation process is simple and quick you can also use docker images to make things simple.
  6. Lastly, just make sure your SaaS is scalable and has proper tools for debugging for the developers in case they want to see the response of any API and how it works.

With this we conclude our SaaS idea, I hope you like it, and in case you have any problems or questions, please feel free to reach out in the comments or from my profile. I would love to help you 😉.

Also if you are going to start your AI-driven SaaS but are confused about the defining scope, technical requirements, budget planning, organizing resources, or many other doubts. Then in this case must check out my book “Cheat Code for Building AI-Driven SaaS”. This book will provide you with extensive guidance and you will find your path for building your AI-based SaaS. 🤖

Shivanshu Gupta








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